723
2 price elasticity of supply and demand in the
segment of marine container transport is lower
thanthepriceelasticityofsupplyanddemandfor
goods carried in containers by sea. It arises from
relatively high rigidity of the supply side of the
container transport market – its low reaction
to
changes in effective demand. It is caused by
relatively long investment cycle in the
shipbuilding sector (renewal of tonnage)
compared to the commercial cycle shaping the
demandside(RICSResearch2009),
3 the demand side is characterised by particularly
highrateofchangeovertime– highamplitudeof
changesmainlyinshort‐ butalsomid‐and long‐
termperiodsoftime(seasonal,business,structural
fluctuations). As a result, the adapting processes
on the supply side usually occur with significant
delay and consequently the container operators
are forced to maintain steady tonnage surplus of
carryingcapacitycomparedtotheaverage
levelof
demandfortheirservices.Itgeneratesadditional,
usuallyhighfixedcostsinthistransportsector.
4 freight rates, defined in general as annual tariffs,
arenotabletoreflectsignificantrateofchangein
demandandsupplyparametersofthismarket.In
such situation, they are more indicative
and
informative in their character, and in the
conditions of unbalanced market they are
frequentlydetachedfromtherealsystemofother
marketelements(Cole2009).
5 pricerigidity–freightpricesdefiningthelevelof
revenue for container operators, which make the
operators apply compensatory mechanisms
(numerous freight surcharges,
GRI formula, etc.)
which only aim to reach at least the break‐even‐
pointortheforecastedlevelofEBITDA,inorderto
make the relation between the tonnage operating
costs and revenue real, in pa rticular during
economicdownturn.
Such features of marine container freight market
unambiguously indicate that to perform
its current
analysis, and first of all, to forecast the change in
particular ma rket elements, we cannot apply the
balance model based on pricing, known from the
general theory of the market, the so‐called Pareto
distribution.Since,duetotheir rigidity,lowelasticity
andprinciples todefine them,the
freightratesarenot
the component which is able to create the state of
balance in this respect. They are practically external
components of the market, functioning to a larger
extentasinstrumentscreatingthefinancialbalanceof
the carriers, rather than as the creator of market
balance–andeven
thebalanceperceivedinthemid‐
andlong‐termtimeinterval(Mallard,Glaister2008).
In such situation, to analyse the maritime
containertransportmarketweneedtoapplyanother
method,basedonthetheoryofmassrandomservice
orqueuing theory. With the use of such methodwe
can define
in terms of probability (i.e. in real terms,
namely in line with the features of this market) the
system of applications and system for meeting the
demandfortransportservicesofcontaineroperators
rendering their services on a particular shipping
market.
For the market operates as the system of mass
random
service,withtypicalflowofapplicationsand
distribution in time (week, month, quarter, or year)
and the demand‐meeting mechanism. It means that
each segment of the container market has, at a
particular time, its own mechanism of applications
and effective demand‐meeting mechanism, which is
generally random in character
and possible to be
described only with the use of random variables,
namely the theory of probability. Without the
knowledge of this mechanism and random
parameterswecannot correctly definetheprinciples
fordefiningthefreightandcharterrates,andevaluate
the activities and decisions of carriers and
shippers/forwarders based on
the typically
microeconomiccriteria(Kieletal.2013.
The mechanism of demand applications for
operator’sservices(alliance,groupofoperators)ina
particular port or ports handled in a particular
relation(loop),namelytheprocessofapplicationsand
itsdistributionintimecanbedescribedwiththeuse
of
one random variableλ
’
. Depending on the needs
andpurposeofthestudyaswellasaccesstodata,the
variable can be presented in two variants
(Grzelakowski2014):
1 λ
’
1–presentsthestochasticprocessofapplications
asperformula:„average”numberofapplications
for particular time per time unit (e.g. 100, 500 or
1000TEUpermonth):characterisesdensityofthe
flowofapplications,
2 λ
’
2‐presentsthestochasticprocessofapplications
asperformula:„average”time intervals between
the demand subsequent applications (e.g. 2000
TEU on average per week); characterises the
intensityoftheflow(Daughtey2008).
The knowledge on random variableλ
’
makes it
possible to determine the distribution of probability
of demand applications in formula 1 or 2 and,
therefore, defines well the character and type of
processes occurring on a particular ma rket from its
demand side, i.e. the applications generated by
transport markets handled by a particular operator.
The information
and data should be clearly
recognizedbythecontaineroperator,butalsoknown
(examined) by forwarders handling a pa rticular
market, since the knowledge on container transport
(container shipping) market mechanisms facilitates
the decision making in the supply chain, and in
particularmakesthepossibilitiesofpricenegotiations
real(spotratesversus
contractualrates).
However,forthecompletecharacteristicsofglobal
maritime container shipping market it is
indispensable to know the stochastic processes
regardingthe demand, namely meeting the demand
ofshippers/forwarders.Theprocessesaredefinedby
thecarrier,indicatingthetimeandconditionsofships
voyage/journey.However,duetoa number
offactors
theprocessisrandomandthereforeitsmechanismis
alsodescribedwiththeuseofrandomvariableλ
”
.It
can reflect, depending on the needs and purpose of
analysis(Carlieretal.2011,Kieletal.2013):
1 λ
”
1‐„average”withinthetheoryofprobabilityfor
a particular market (line, loop) number of
complete production cycles, e.g. performed
voyages(thedemandmeetingstage)bythecarrier
within the defined time unit (month, quarter,
year), namely the number of calls at a particular
portorports,
2 λ
”
2‐ „average” (as above) time intervals between
subsequent production cycles of ship/ships,