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related organizations and bodies to a government
committee insisting that it is essential that certain
key jobs in the shore based maritime industry are
carried out by former seafarers for various reasons,
and they need to be suitably qualified to undertake
these jobs.
3.3.2 Australian Experience
Numerous studies over the past decade have been
conducted indicating a similar pattern in Australia to
that of the United Kingdom. Two publications can
be referred; firstly the report by Capt Denis Parson,
“Maintaining Manpower and skills requirements for
Australian Ports” and second is a document report-
ing the Senate enquiry into “Workforce challenges
in the transport industry”.
The first report has examined the skill shortages
and their causes. Report indicates skill areas which
will make seafarers more transferable to maritime
shore based sectors and that included logistics and
supply chain management; Information Technolo-
gies (IT), and E-business skills; organizational, HR,
and management skills; port and terminal manage-
ment skills; maritime policy and strategic develop-
ment skills; marketing, commercial, contract and
negotiation skills; and finally health, safety and en-
vironmental management skills.
Of interest here are extract from various submis-
sions to the Senate enquiry on “Workforce challeng-
es in the transport industry” as follows:
Australian Ship-owners Association (ASA) sub-
mitted that it is clear that the maritime industry faces
a number of challenges and issues with regard to
employment and training. These included lack of
awareness and industry profile with existing initia-
tives having a negligible impact in the maritime in-
dustry. ASA also said that while the industry is tak-
ing pro-active steps to address the skills shortage,
opportunities do exist for other stakeholders, includ-
ing Governments, to take a more active role.
Australian Maritime College (AMC) submitted
that future of Australian economy, national security,
and defence is dependent on well trained and high
quality maritime human resource, to support both
the “sea going” and “shore-based” maritime indus-
tries. Based on this, AMC recommended in her
submission that the Australian government needs to
consider offering additional fee support or fee waiv-
ers to encourage young Australians to undertake
Maritime Education and Training (MET); and de-
velop well focused initiatives to maximize training
within the maritime industries.
Maritime Unions of Australia (MUA) submitted
that Australia’s maritime industries are continuing to
expand in response to growing container trade par-
ticularly imports; growth in the export of bulk com-
modities; and growth in offshore oil and gas explo-
ration, construction, production and transportation.
Remedial Measures
The twelfth report of the Environment, Transport
and Regional Affairs Committee, “The future of the
UK shipping industry” published a summary of the
committee’s findings and was also based upon “Brit-
ish Shipping: Charting a New Course”. The commit-
tee agreed among other things to establish the im-
portance of shore-based shipping services in UK.
After considering the submissions made by various
bodies, the committee found that a successful ship-
ping industry would bring many benefits to the UK
in terms of income and employment, as well as for
strategic and political reasons. They concluded
therefore that there is a strong case for supporting
the industry.
The strategy adopted in UK was two pronged: a
marketing strategy aimed at increasing awareness of
maritime careers and to make information more
readily available; secondly to widen access to train-
ing opportunities and increase the value of officer’s
qualifications to increase their suitability for absorp-
tion in shore based industry.
Better career marketing approach has crystallized
into marketing campaigns aimed at promoting ship-
ping to the public as well as to decision makers. The
Chamber of Shipping, seamen’s unions and some
other similar organizations have promoted a number
of initiatives to increase the profile of shipping in the
UK. One such initiative is the “Fighting Sea Blind-
ness” campaign, which aims to help promote co-
ordination of various groups’ efforts in relation to
maritime issues and employment.
More specific measures included the production
of careers videos, posters and information packs for
distribution at schools and co-ordination of several
web sites, which feature information and links con-
cerning maritime careers and maritime industry.
This also included planned attendance of the MNTB
at career exhibitions and fairs. These events have al-
so been supported by maritime training colleges.
Project Sea Vision was launched in January 2003,
promoted by the UK Chamber of Shipping. This
initiative aims to raise first of all awareness of the
maritime sector in UK, and its importance in the
country’s economy; and secondly to generate inter-
est in a range of marine careers. Sea Vision does not
specifically relate to shipping and shipping related
industries. It encompasses other marine sectors such
as ship and boat building, marine leisure, defence,
fishing, environment, commerce and so on. The ini-
tiative draws together regional and specific centers
of expertise in promotion and education. These aim
to generate and disseminate career materials to rele-